Service: PR

The brief

WeAre8, a social app and digital advertising platform that pays users for their time watching ads and directs money to charitable causes and carbon offsetting, needed to launch and raise its profile in UK media.

What we did

33Seconds operated an "always on" press office for WeAre8, covering news announcements and creative features pitching, alongside securing profile opportunities for key celebrity investor and ambassador Rio Ferdinand. This included announcing WeAre8's $15m Series B funding round from Channel 4 and Centerstone Capital, and its subsequent Series B extension with UKTV and Crowdcube crowdfunding round.

The result

In the first quarter alone, 33Seconds secured more than 50 pieces of coverage for WeAre8, including the Evening Standard, BBC Breakfast, The Independent, TechCrunch, EU Startups and Manchester Evening News.