33_Zero is 33Seconds' strategy consultancy, working independently within the agency. We help start-ups, scale-ups and established brands understand how environmental, technological and cultural change is reshaping their audiences, and turn that into a clear strategy for growth.

Traditional demographics are giving way to shifting consumer values and behaviour. We build strategy around where audiences actually are, not where they used to be.

We've positioned AWS within the AI transformation, launched cellular agriculture start-ups, and given Oxfam strategic insight into shifting retail culture.

To discuss how these forces can be turned to opportunity for your business, email jamesp@33seconds.co