HireVue

Service: PR

The brief

HireVue, a talent experience platform at the forefront of how companies hire, needed to reset its reputation in the UK and Europe after a turbulent news cycle in which its AI technology had been misunderstood in the media. 33Seconds was appointed as its retained PR agency, tasked with shifting perceptions.

What we did

33Seconds focused media relations on consistent, positive storytelling and insightful thought leadership, highlighting the benefits of using AI to automate hiring workflows and help scale-up businesses recruit at pace.

The result

Over 20 months, 33Seconds secured more than 150 pieces of coverage for HireVue, including Forbes, the Daily Mail, HR News and Personnel Today. Evaluation of the coverage showed a significant shift from negative to positive media sentiment.

‘33Seconds is strategic, proactive and knowledgeable with their finger firmly on the pulse of the media landscape. From running our UK press office to leading campaigns, they've helped us grow our share of voice in the UK and Europe, while also working seamlessly and holistically with our US team. What's more, they're a great bunch of people, who always have our best interests front of mind.”

Darren Jaffrey, General Manager, EMEA & APAC, HireVue