WWF International
Social
The brief
WWF International needed a consistent, on-brand presence across six global channels and an audience of 10.5 million followers — warm and human day-to-day, but able to respond appropriately when reputational risk emerged without losing community trust.
What we did
33Seconds took over community management for WWF International in January 2026, running active, tailored interaction across Facebook, Instagram, LinkedIn, TikTok, X and Threads in WWF's fun, educational, climate-conscious tone of voice rather than generic stock responses. Our scope includes regular content creation, paid media campaigns, crisis comms management and proactive engagement.
The result
Since January 2026, 33Seconds has grown the proportion of positive/neutral sentiment across WWF International's comments, mentions and DMs from 4.62% (H1 2025) to 59.79% (H1 2026) — a nearly 13x improvement — while handling approximately 10,000 comments, DMs and mentions per month across all six channels.
