Citroen
Social & Influencer
The brief
Citroën needed to re-energise its social platforms with a consistent tone that felt warm, confident and inclusive.
What we did
33Seconds runs a tiered, always-on activation model for Citroën across Instagram, Facebook, TikTok and YouTube Shorts, blending original owned content, creator collaborations, educational formats, community storytelling and centrally supplied toolkit assets.
The framework operates in three tiers: Shout, two bigger mid-tier hero campaigns a year built for broader awareness; Sing, quarterly micro and mid-tier creator campaigns around shared family moments and seasonal relevance; and Hum, monthly nano and micro influencer content maintaining daily brand presence through a mix of paid partnerships and always-on car loans.
A dedicated 33Seconds influencer team identifies and works with nano, micro and mid-tier creators across four interest pillars — family & parenthood, home & renovation, travel & shared experiences, and lifestyle & comfort — with content posted collaboratively across both creator and Citroën's own channels, tied to key UK cultural moments such as school holidays, summer festivals and the festive season. All tiers are supported with paid amplification to scale top-performing content.
The result
In the first three months of taking over Citroën's account, 33Seconds has driven a 1,152.8% increase in combined views, engagements, engagement rate, link clicks and follower growth.
“We've worked with 33Seconds on numerous car launches over the years and they never fail to impress us with their knowledge, creativity and speed. They listen to our needs, understand our business and audience and create amazing, on-brand social content that cuts through the noise”.
Clare White – Marketing Director