Citroen

Combined engagement up 152% in the first 3 months.

Services: Social & Influencer

The brief

Citroën needed to re-energise its social platforms with a consistent tone that felt warm, confident, dynamic and inclusive and which resonated with their core audience.

What we did

33Seconds runs a tiered, always-on activation model for Citroën across Instagram, Facebook, TikTok and YouTube Shorts, blending original owned content, creator collaborations, educational formats, community storytelling and centrally supplied toolkit assets.

Our framework combines bigger mid-tier hero campaigns with quarterly micro and mid-tier creator campaigns, alongside always-on nano and micro influencer content maintaining daily brand presence and promoting Citroen’s role with shared family and seasonal moments. 

Our influencer team identifies and works with creators across four key interest pillars: family & parenthood, home & renovation, travel & shared experiences, and lifestyle & comfort, with content posted collaboratively across both creator and Citroën's own channels. All tiers are supported with paid amplification to scale top-performing content.

The result

In the first three months of taking over Citroën's account, 33Seconds has driven a 152% increase in combined views, engagements, engagement rate, link clicks and follower growth.

“We've worked with 33Seconds on numerous car launches over the years and they never fail to impress us with their knowledge, creativity and speed. They listen to our needs, understand our business and audience and create amazing, on-brand social content that cuts through the noise”.

Clare White – Marketing Director​