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Building brands in a Net Zero culture

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33_Zero is a strategy consultancy within 33Seconds which supports emerging companies and established brands as they look to thrive in a net zero culture.

To help companies understand this culture and the generation so critical to influencing mainstream adoption, we conducted in-depth interviews with climate-active members of our Earthtopia TikTok community and transposed the findings to a quantitative survey of 2,000 people in the UK and US to find how these attitudes are impacting the mainstream. In areas from fashion to transport, FMCG to food we found:

  • Millennials are the change-makers: 43% have made “substantial changes to their lifestyle” compared to 27% of Gen Z 

  • Gen Z are taking sustainable action into the mainstream: 77% buy second-hand/vintage clothes and only 19% find it very desirable to own a nice car

  • US consumers are way ahead: 47% are very engaged in climate-related issues compared to just 23% in the UK

Find out more, download the PDF report below:

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At 33_Zero, we provide end-to-end strategy consultation, including:

  1. Quantitative & Qualitative Audience Insight 

  2. Cultural and Industry Trend Reports

  3. Value Proposition & Brand Positioning

  4. Long-term Comms & Content Planning

For the past 12 years, we have partnered with game-changing startups and household names on sustainability projects and campaigns across industries including fashion, food & drink, automotive and culture & entertainment.

If sustainability is part of your business or comms strategy, and you would like to talk to us about how we can help please email 33Zero@33Seconds.co